Artifacts / Evidence
The artifacts. Campaigns, funnels, websites, CRM architecture, dashboards, content systems, and software. Each one links back to the situation that made it necessary — because an artifact without its problem is just a screenshot.
7 of 7 artifacts
diagram / Strategy & Architecture
Recreated illustration contrasting the visible enrollment outcome with the invisible journey preceding it.
Recreated illustration. The finish line was instrumented. The race wasn't.
diagram / Strategy & Architecture
Recreated comparison showing the same pre-enrollment blindness across three unrelated organizations.
Recreated illustration. Three organizations that had never met, blind in the same place.
website / Content & Authority
Long-form content for adult learners, written in plain language to reduce cognitive load while structured densely enough for accurate indexing, summarization, and citation by language models.
Written for anxious adults and, deliberately, for the machines they now ask first.
diagram / CRM & Marketing Technology
Recreated system map of the multi-brand architecture: brand sites, CRM, and proprietary SIS integration.
Recreated illustration. The first time inquiry and enrollment lived in the same picture.
document / Strategy & Architecture
The full framework: five systems, fifty child systems, and roughly two hundred evaluation areas, each with a definition, evidence to look for, what good looks like, and common failure modes.
The thinking layer. It took longer than the software, and it should have.
diagram / Strategy & Architecture
Structure diagram showing how five systems decompose into fifty child systems and approximately two hundred evaluation areas.
The taxonomy that turned recurring observations into an instrument.
application / Product & Software
Interactive explorer of the five revenue systems, their child systems, and the evaluation areas beneath them, published at /what-i-build/revenue-health-matrix.
Interactive prototype of the diagnostic structure.
Nothing published in this category yet.