Case file 01
The Missing Middle
Three organizations. Same blind spot.
Read the case →Work / Evidence
Case Studies
Each of these starts with what the organization believed was broken, and ends with what actually was. Where I can't prove something, I say so. Where a number is confidential or unretrievable, I'd rather tell you that than invent one.
6 of 6 cases
Case file 02
Documented ≠ True
One box. Five interpretations. Technically, one sword.
Read the case →Case file 03
$3–7 Leads in a $75–150 Lead Market
The market bought leads for $75–150. I built them for $3–7.
Read the case →Case file 04
The Build Wasn't the Problem. The Gap Was.
The consultants were competent. The requirements weren't reality.
Read the case →Case file 05
The Company That Had Never Had a CRM
"CRM" was a foreign concept. Six months later, they could see who enrolled.
Read the case →Case file 06
I Kept Seeing the Same Problems. So I Built a Diagnostic.
The problems stopped looking unrelated. So I built the instrument.
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