Case file 03
$3–7 Leads in a $75–150 Lead Market
The market bought leads for $75–150. I built them for $3–7.
Read the case →Rachel Bjerstedt / Marketing leader who builds
I lead marketing—and build what the strategy requires.
I find the constraint behind stalled growth, then align the positioning, campaigns, creative, website, systems, and people needed to fix it.
Minneapolis-based and available now for fractional marketing leadership, defined strategy/build engagements, and the right full-time Head or Director role. Open to fractional-to-FTE.
15+ yearsMarketing and GTM leadership
$1M+Annual marketing budget responsibility
6 websitesPersonally designed, built, and launched in 2025
3 identities modernizedCorrected geometry and accessible digital color systems
Selected Case Studies
Leadership, demand, infrastructure, and diagnosis
Three situations that show the range: commercial experimentation, multibrand marketing infrastructure, and the analysis required to find the real constraint.
A diagnostic I built
I kept seeing the same problems. So I built an instrument for finding them.
Across industries, the same revenue problems kept appearing under different names: disconnected systems, invisible handoffs, unreliable reporting, untested positioning, and critical processes held together by individual memory.
5 systems → 50 child systems → ≈200 evaluation areas
Creative and digital production
I don't stop at the strategy deck.
In 2025, without an internal web-production team, I personally designed, built, and launched six websites across a multi-brand education organization: three school sites, a corporate parent site, a writing lab, and a searchable knowledge base.
I also modernized three existing school identities by correcting logo geometry, preserving recognition, and developing accessible digital color systems.
See what I build →6websites shipped4brands served1hands-on builder
Work with me
Senior ownership now—or the right permanent seat.
Fractional marketing leadership
For organizations that need senior marketing ownership now but are not ready for—or have not yet defined—the permanent role.
Explore the fractional path →Full-time marketing leadership
For organizations seeking a Head or Director who can establish the strategy, operating system, team, creative direction, and measurement infrastructure.
Explore the full-time path →A fractional engagement can also become a path to full-time when the company's need and the mutual fit become clear.