Available now
Looking for a marketing leader who can find the real problem—and build what fixes it?
I'm available now for fractional marketing leadership and defined strategy/build engagements, and I'm also exploring the right full-time Head or Director of Marketing role.
Minneapolis-based; open to remote and Twin Cities hybrid roles. Open to beginning fractionally and moving into a permanent leadership role when the need and fit are mutual.
Available now
For companies that need senior marketing ownership before they are ready to define or fill the permanent seat.
I can diagnose the immediate constraint, establish priorities, lead teams and vendors, and personally build critical pieces when needed. The engagement can end with a solved problem, a durable operating system, a clearly defined permanent role, or a mutual decision to continue full-time.
- Fractional or interim Head of Marketing
- Marketing and revenue-system diagnostic
- Brand and website strategy/build
- GTM and demand-generation architecture
- CRM, lifecycle, and reporting foundation
- Defined strategy-and-build engagement
Head / Director of Marketing
I'm looking for an operating seat, not an advisory perch.
I'm strongest as Marketing Seat #1 or a senior leader inside a growing organization where the strategy still needs to become infrastructure—and the person leading it needs to be willing to build.
I can lead larger teams, with repeated strength in lean environments where senior leadership and hands-on execution coexist.
Discuss a full-time role →Plainly stated
I can take ownership of marketing.
The strategy, campaigns, creative, website, content, CRM, reporting, agencies, budget, and the systems connecting them.
What makes me different is that I also recognize when the apparent marketing problem is actually a positioning, sales-process, lifecycle, data, or organizational problem.
- Marketing strategy and operating plan
- Brand, creative, content, web, and demand generation
- CRM, lifecycle, reporting, attribution, and funnel infrastructure
- Budgets, agencies, vendors, and internal teams
- Alignment across marketing, sales or enrollment, operations, and leadership
- Systems and workflows that survive beyond launch
Start with your problem
Relevant proof
Working style
Candid, evidence-led, and close to the work.
I'll ask a lot of questions early, including some deliberately basic ones. I'll separate what the evidence supports from what we're assuming. I'll build when building is faster than delegating, and I'll surface problems early enough that we can still do something about them.
Contact Rachel