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Rachel Bjerstedt
Resume
The chronology, for people who want it in the traditional format. The case studies are where the work actually lives.
Experience
Recent leadership roles
2024–2026
Director of Marketing
Excel Education Systems
Led integrated marketing and brand strategy across three education brands and a corporate parent. Personally designed, built, and launched six websites in 2025—including a writing lab and multi-audience knowledge base—and modernized three school identities through geometry corrections and accessible digital color systems.
2022–2024
Director of Marketing
Whooster, Inc.
Led brand and go-to-market strategy for B2B/B2G technology; built centralized marketing infrastructure, HubSpot workflows, shared reporting, and pipeline visibility.
2021–2022
Director of Digital Marketing
Saint Mary’s University of Minnesota
Directed integrated enrollment marketing and more than $1M in annual lead-generation investment; built forecasting and reporting frameworks across programs.
2019–2020
US & Digital Marketing Manager
Magstim, Inc.
Led U.S. digital strategy and website redevelopment for a regulated behavioral-health and medical-technology organization.
2017–2018
Director of Marketing
National American University
Directed multi-campus enrollment marketing, managed budgets exceeding $1M, built attribution frameworks, and hired and developed cross-functional marketing staff.